Jeff Lipton


Director of Marketing


Jeff manages WaterSmart Software’s go-to-market strategy development and marketing campaign activities, along with sales operations support. Prior to WaterSmart, Jeff managed channel development and regional field marketing for EnerNOC, an international leader in energy intelligence software and demand response solutions. He joined EnerNOC from Coyle Industries, where he pioneered the development of renewable distributed generation solar power systems for military, developing world, and other off-grid electrical applications. Jeff earned a Master of Business Administration from the Haas School of Business at the University of California. He also received a BA in Political Science from the University of Colorado where he was elected Phi Beta Kappa and graduated Magna Cum Laude.